LandercheckThe comprehension score for landing pagestonewell.example · 10 Oct 2026 · method 1.0.0-dev
Sample report. A real test of a made-up page (a piano course we built to test the method). Test your own page
74.5
Clear on scroll · likely 62.2–74.5

Strangers get that it's online piano lessons for adult beginners, but not what £49 buys or whether it renews.

What they thought vs what it is

After the scroll, in their own words
“An online piano course for adult beginners: short video lessons, plans from £49, with a 30-day money-back guarantee.”Feed scroller · sure · matches what you sell
“A set of pre-recorded piano lesson videos, 10 to 15 minutes each, that an adult beginner follows at home on their own keyboard or piano, sold under 'plans' starting at £49 with a 30-day refund. Still unclear what the plans are or whether it is a subscription.”Total newcomer · not sure · matches what you sell
“Self-paced online video piano lessons for adult beginners (mostly 10-15 minutes each, with songs along the way). You need your own keyboard or piano. Several plans start from £49, with a 30-day money-back guarantee, but the page never says what the plans are or how they're billed.”Sceptic · sure · matches what you sell
“A video-lesson piano course for adult beginners: lessons of about 10 to 15 minutes, you need your own keyboard or piano, plans start at £49 with a 30-day money-back guarantee. The only comparison made is against lessons with a teacher.”Comparison shopper · sure · matches what you sell
“Tonewell: a self-paced online course of short (10-15 minute) step-by-step piano video lessons for adult beginners, practised on your own keyboard or piano, from £49 with a 30-day money-back guarantee.”Buyer · sure · matches what you sell
4 of 5 sure of their answer · 5 of 5 matched what you sell
What it is (your answer + where the button goes)

Online video piano lessons for adult beginners, plans from £49 with a 30-day refund. The main button (“Get started”) leads to: a plan page (this test page has none).

The 3 and 10 seconds

Your first phone screen
Feed scroller3s: “It looks like an online course for learning piano as an adult beginner, with short video lessons you watch and follow.”
10s: “An online piano course made of short video lessons that you follow on a phone or laptop.”
Total newcomer3s: “A website that offers piano lessons online, as short videos for adults who have never played, watched on a phone or laptop.”
10s: “An online programme of short pre-recorded piano lesson videos that you watch on a phone or laptop; the page doesn't say if there is also an app or a live teacher.” (not sure)
Sceptic3s: “An online piano lesson service for adult beginners: short video lessons you follow on your phone or laptop at your own pace.”
10s: “An online programme of self-paced video piano lessons for adult beginners, watched on a phone or laptop.”
Comparison shopper3s: “An online piano lesson service with short video lessons for adult beginners, from a brand called Tonewell.”
10s: “An online piano lesson programme made of short pre-recorded videos, from Tonewell, followed on phone or laptop.” (not sure)
Buyer3s: “An online piano lesson service for adult beginners, with short video lessons you follow on your phone or laptop.”
10s: “An online video lesson programme (likely an app or website course) teaching piano to adult beginners at their own pace.”

Where they would have left

5/51
2/52
2/5Read to the endEnd
Screen 1 of 25/5 still reading
Screen 2 of 22/5 still reading
Feed scroller left here. “plans are vague, no idea what I'd get”Sceptic left here. “Plans section dodges again: only 'from £49', no plan list, no billing period, no renewal terms.”Comparison shopper left here. “plans not itemised, no comparison, no stated difference”
End of the page2/5 read to the end
Total newcomer read to the end.Buyer read to the end.
Swipe for each screen →

Visitors still reading at each phone screen, with a thumbnail of that screen (tap one to see it full size). The icons mark where a visitor left: the feed scroller at screen 2 (“plans are vague, no idea what I'd get”); the sceptic at screen 2 (“Plans section dodges again: only 'from £49', no plan list, no billing period, no renewal terms.”); the comparison shopper at screen 2 (“plans not itemised, no comparison, no stated difference”). 2 of 5 read to the end (total newcomer, buyer). Simulated; real visitors are less patient.

The rubric

First impression · 35 points
Glance names it4/4

5 of 5 named online piano lessons from the blurred glance

First screen names what kind of thing it is6/6

5 of 5 said short video lessons for adult beginners

Says what you get8/8

5 of 5 listed step-by-step video lessons and songs

Clear who it is for6/6

All agreed: adult beginners

Why this one over others2.5/5

Only the buyer named something the page claims: a path where each lesson builds on the last

Knows what the button does0/6

Nobody was sure: guesses ran from a sign-up to a payment screen

The offer · 30 points
Price and terms on the page5/10

A price and a 30-day refund, but no billing period or plan details

How it works day to day8/8

A 10–15 minute video, then practise on your own keyboard: clear to most

Proof about this offer0/6

Three first-name quotes convinced nobody

No contradictions6/6

No contradictions

Agreement and truth · 20 points
Visitors agree after the scroll10/10

4 of 5 committed to the same description

Matches what you sell10/10

5 of 5 matched what the page sells

Ready to act · 15 points
Few shared blocking questions7/10

Price, asked by all 5

Would buy or sign up2/5

2 of 5 would sign up and see

Questions that would stop them

Price · 5 of 5
“What does each plan include, and what does it cost?”
Commitment · 2 of 5
“Is £49 one-off, monthly or yearly, and does it auto-renew?”
How it compares · 1 of 5
“How is this different from other online piano video courses or apps I could already be paying for?”

Contradictions

  • “Plans start from £49. Choose the plan that suits how you want to learn.” (screen 2) confused the sceptic.
  • “Choose the plan that suits how you want to learn.” (screen 2) confused the comparison shopper.
  • “Choose the plan that suits how you want to learn.” (screen 2) confused the buyer.
  • No contradictions between sections; the lines above confused a visitor.

Fixes, in order

  1. List the plans next to the button: price, billing period, whether it renews and how to cancel. All five asked what “from £49” buys. The sceptic said they'd likely buy, given the 30-day refund, once it's plain. Improves price and terms on the page, few shared blocking questions, would buy or sign up.
  2. Say what “Get started” does. Nobody was sure. Guesses ran from a sign-up form to a plan picker to a payment screen. Improves knows what the button does.
  3. Show one result a real learner got. Three first-name quotes convinced nobody; the refund did more. Improves proof about this offer.
  4. Say what's different from other video courses. Four of five said nothing on the page sets it apart. Improves why this one over others.
MethodPanel: standard, 5 visitors: Feed scroller (Haiku), Total newcomer (Sonnet), Sceptic (Opus), Comparison shopper (Sonnet), Buyer (Opus).This is a sample. Tonewell is a made-up piano course we built to test the method, so there was no brand to hide. Every quote is a visitor's own words from the run.Captured 2 phone screens after the first, plus the desktop first screen. Tested 10 Oct 2026.Simulated visitors find the gaps most strangers hit. They are not a substitute for real user testing or conversion data, and “4 of 5” is not a conversion prediction.Run sample · method 1.0.0-devWant help with the fixes? Talk to Elements